Marketing Plan

For my first form of marketing, I will use print ads in other magazines. I will target companies that have the same target audience of sports. Because people will be reading a sports magazine and may want to read something different, they will see my ad and become interested in my product. I also think it is an effective way because many people read sports magazines so the ad will be seen by a wide variety of people.

Another form of marketing I will use is sponsoring events. If there is a local event around town like a basketball tournament or a rowing tournament, I could get signs to put up at the event or have samples of my magazines at the event. People attending these events will be local people or somewhat around they area and may be interested in other sports events happening in the area. By having some samples of my magazine there will allow people to view it and read a little bit about my magazine if they are interested.


My last form of marketing is social media. I created an Instagram account for people all around the area to keep updated on the latest news but in a shortened version that would be published in the magazine. Pictures would be uploaded and short descriptions of what is happening to draw the viewer in to want to know more about the article. I chose this as my marketing form to create because it is easy to make and can be seen by a large audience. Screenshots can be sent out and people can send it to their friends so more people will know about it. This overall is very effective when trying to target a large group of people.

                               
         

Target Audience 3

The last magazine that has a similar target audience to mine is SLAM magazine. This magazine is a basketball magazine that attracts sports fans. Their marketing is through social media and famous basketball players. Sometimes the athlete may post on a social media account that they will be featured in the magazine and then their fans will become interested in buying that issue. They also tape videos of the players featured and post them on their website where underneath you can click a link to buy the magazine they are featured in. To promote SLAM, some athletes will post pictures wearing their merchandise to help promote the company. Promoting famous people is their main way of using a persuasive technique. Mostly digital media is what SLAM uses to promote their magazine and company so that many people of all ages have access to it.

Overall, I think using digital media to advertise for their company is very effective. Many people have access to buying their magazine and by using celebrity appeal it allows for a                                                                    wide range of sports fans to be interested.

Target audience 2

Another magazine that has a similar target audience is the ESPN Magazine. My magazine and ESPN both have a target audience of people who enjoy sports or want to stay updated on recent spots news. Our magazines also appeal to all ages so that helps with marketing when trying to attract a large group of buyers. Marketing is huge necessity when trying to sell a product and ESPN does a great job at marketing their magazine. The major platform they use for advertising is social media. ESPN has accounts on Instagram, Twitter, and Facebook. They use these social media accounts to post covers of upcoming covers or topics they will release in order to catch an audiences attention. They use top name athletes that many people know about because people will want to know more about the big name athletes than the smaller ones. Sometimes the athlete will post on their own social media account saying they will appear on the cover of the magazine in order to promote the magazine so more of the fans specific to the athlete will buy that issue. ESPN mainly uses the form of media to promote their magazine.

Overall, I believe using social media is a good and effective way to promote a magazine. It can be seen by millions of people in a short time and people of all ages have social media so you have a wide variety of people seeing your product.

Target Audience 1

My target audience was mainly people interested in sports. Ages 14+ to 60 would enjoy the magazine because it is formal and can be enjoyed The geographical audience I am targeting is Sarasota and nearby cities like Bradenton and Venice. The magazine could also have appeal to other states who wonder what it is like in sports for other states. The education level for the magazine is just a basic high school level. I do not use big or complicated words so many people can read it.





Sports Illustrated is a magazine that has a similar target audience to my magazine. The target audience is mostly towards sports fans because they publish many different magazine issues about all types of sports. Sports illustrated has also been named one of the most well-known magazines in sports. The magazine has an average of 23 million people who read it every week. Sports illustrated has a different approach to marketing then some other magazines. They offer a swimsuit edition annually in May to bring in more readers. They also promote their magazine on Facebook and Instagram in the form of mass media. This will result in many people checking out a preview of upcoming magazines and possibly subscribing. Sports Illustrated uses celebrity appeal as a persuasive technique to intrigue readers to buy their magazine. They feature celebrities on the cover like Dwayne Johnson, Jeremy Lin, Serena Williams, and many more. By putting big name celebrities on the cover, it draws in a larger audience instead of using smaller named celebrities because many people may not know about them. The form of media they use is print and social media because it can be sent out in large amounts.

Overall, I believe this is a very effective way to market a product. The use of mass media and switching up the magazine issue to a swimsuit issue draws the attention to a lot of more readers.