Target Audience 3

The last magazine that has a similar target audience to mine is SLAM magazine. This magazine is a basketball magazine that attracts sports fans. Their marketing is through social media and famous basketball players. Sometimes the athlete may post on a social media account that they will be featured in the magazine and then their fans will become interested in buying that issue. They also tape videos of the players featured and post them on their website where underneath you can click a link to buy the magazine they are featured in. To promote SLAM, some athletes will post pictures wearing their merchandise to help promote the company. Promoting famous people is their main way of using a persuasive technique. Mostly digital media is what SLAM uses to promote their magazine and company so that many people of all ages have access to it.

Overall, I think using digital media to advertise for their company is very effective. Many people have access to buying their magazine and by using celebrity appeal it allows for a                                                                    wide range of sports fans to be interested.