Target audience 2

Another magazine that has a similar target audience is the ESPN Magazine. My magazine and ESPN both have a target audience of people who enjoy sports or want to stay updated on recent spots news. Our magazines also appeal to all ages so that helps with marketing when trying to attract a large group of buyers. Marketing is huge necessity when trying to sell a product and ESPN does a great job at marketing their magazine. The major platform they use for advertising is social media. ESPN has accounts on Instagram, Twitter, and Facebook. They use these social media accounts to post covers of upcoming covers or topics they will release in order to catch an audiences attention. They use top name athletes that many people know about because people will want to know more about the big name athletes than the smaller ones. Sometimes the athlete will post on their own social media account saying they will appear on the cover of the magazine in order to promote the magazine so more of the fans specific to the athlete will buy that issue. ESPN mainly uses the form of media to promote their magazine.

Overall, I believe using social media is a good and effective way to promote a magazine. It can be seen by millions of people in a short time and people of all ages have social media so you have a wide variety of people seeing your product.